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What is
"Being NDB"?

Our Group is present in six different main sectors and works with international partners operating all over the world.

The NDB Group enables them to share values and practise behaviours that make them unique and define the DNA that all its associates share and are proud of: Being NDB.

The environment in which they work is constantly changing and presents them with new challenges. This strengthens their leadership position in the industry, which is crucial for their future success.

They have created 'Being NDB' to provide a framework where they can be inspired for their work, make decisions and interact internally with their stakeholders and clients.

The core belief of Being NDB :
Empowering people, because they are the fuel for the group's success. It consists of three other core values that inspire us: Innovation & Transformation, Excellence and Entrepreneurship.

The core belief and these three values lead to eight codes of conduct that describe how you bring Being NDB to life in your daily work.

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The First Value

Creativity and innovation are characteristic elements of the NDB Group that have ensured its success over the years. This is the foundation of its Entities and employees, who continuously strive for innovation, deeply rooted in the DNA of the NDB Group.

H.R.H. Prince Nereides Antonio Giamundo de Bourbon - Chairman and CEO of NDB Group said:

“We meet our customers' needs and expectations not by giving them what they ask for, but by exceeding and surprising them, by creating a tailor-made dream that they also connect with emotionally... In other words: We go beyond what we want.
We create something that consumers can not see. A need they do not even know they want. Something that exceeds their expectations and brightens their future."


This value gives rise to two codes of conduct that will keep them innovative while harnessing their creativity:
The first is:
Encourage and promote curiosity, diversity and collaboration so that the unexpected and unfamiliar can flourish.
Implementing innovative ideas is fundamental for everyone working in a global organisation where creativity is at the heart of everything we do. By being curious to foster positive challenge and collaboration, and by being inspired by all that is new and unexpected, we can surprise and sustain the interest and attention of our customers.
The second is:
Be a disruptor and bring in unconventional ideas, while always ensuring that businesses can build on their distinctive heritage.
To be creative while remaining innovative, our team is rarely sedentary, always reinventing the standard models while maintaining the core traditions of the group. This makes our legacy a unique force.

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The Second Value

​The NDB Group never compromises on quality because its business model leverages global business in its noblest and most accomplished form by paying meticulous attention to detail and focusing on perfecting it. From our services to our products, we are relentless in our pursuit of excellence.

"Our Group has the means to truly strive for excellence, for the extraordinary and for perfection. Therefore, we should always maintain these standards at the highest level," explains H.R.H. Prince Nereides Antonio Giamundo de Bourbon, Chairman & CEO of NDB Group.


This has inspired two codes of conduct that will help the team achieve excellence in everything we do:
The first is:
To positively change ourselves and our teams to deliver with precision and learn from our setbacks, which makes us successful.
We achieve excellence by focusing on delivering results and always striving for perfection. We have found that the learning process is important when it comes to improvement opportunities and practises.
The second is:
Showing passion and empathy for all our clients and constantly anticipating and activating requests.
To be successful in communication, besides visualising with internal and external clients, it is always important to meet our expectations and understand our current and future needs.

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The Third Value

​Being NDB is founded on the core belief that people matter: "We believe our people make the difference!"
Our team members at NDB drive the success of the Group and its entities by implementing our core values, which are the pillars of our performance and long-term success.
The Group operates in many different contexts and complex environments, which drives us to a continuous learning process that we believe contributes to our unceasing innovative growth.

H.R.H. Prince Nereides Antonio Giamundo de Bourbon - Chairman and CEO of NDB Group said:
"We owe our success story largely to the unwavering commitment and contribution of all our men and women who support our strategies with determination, endurance, and loyalty. At NDB Group, people are our greatest asset."

Our leaders and managers play a critical role in creating an environment that enables our team members to succeed by guiding them through a code of conduct that makes them individually and ethically unique.

This core belief is expressed in two behaviours that guide the teams every day and bring Being NDB to life:
The first is:
Create a compelling vision, set ambitious professional goals and inspire your team members to higher levels of performance.
The Group is a leader in six key business areas thanks to the creativity, excellence and talent of its members, who strive to be better every day, determined to pursue ambitious goals and deliver excellence.
The second is:
Recognising individual and team contributions, promoting and sharing expertise.
Each individual, whether as an individual or as part of a team, has a direct impact on the success of the group. Therefore, in order to foster the growth and skills of each individual, it is crucial for the NDB Group to utilise the talents of each individual. The savoir-faire that makes the Group's units unique is valuable and can only be passed on to the next generations over time. There is no doubt that the members of the BN group really make a difference!

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The Fourth Value

The NDB Group has a flexible and decentralised organisation that promotes efficiency and responsiveness. It encourages individuals to take initiative by giving them specific responsibilities. Its entrepreneurial spirit encourages both appropriate risk-taking and perseverance. We require pragmatic, creative thinking and the ability to motivate teams to achieve our goals. We allow our team members to think outside the box to find new ways to achieve our ambitious goals.

"Disrupt, Act, Risk, Establish... DARE!
This acronym fits perfectly with the values of the NDB Group.
Our entrepreneurial spirit transforms challenges into new opportunities in the context of change with new technologies, new customer needs and new generations,"
explains H.R.H. Prince Nereides Antonio Giamundo de Bourbon, Chairman and CEO of the NDB Group.

This value gives rise to two additional codes of conduct that will help our team members cultivate an entrepreneurial spirit.
The first is:
Empower others and always support reasonable risk-taking.
The feeling of being directly responsible for the success of our individual businesses is a value shared by the NEREIDES Group, where teams are encouraged to always move forward and take risks.
The second value is:
Actively embracing change, new opportunities and innovative thought processes, while staying true to the DNA of our group.
Raising the bar while dealing with uncertainty and risk without fear of changing our legacy that makes us a distinctive company

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